:root{
    --ink:#14120E;
    --ink-soft:#211D16;
    --paper:#F6F2E8;
    --paper-dim:#EAE4D4;
    --line: rgba(20,18,14,0.12);
    --line-dark: rgba(246,242,232,0.16);

    --band-1:#F2A93B; /* or - audiovisuel */
    --band-2:#FF6F59; /* corail - publicité */
    --band-3:#C6547B; /* magenta - RP */
    --band-4:#2E8B85; /* sarcelle - design */
    --band-5:#4A5FBF; /* indigo - digital */

    --display: 'Space Grotesk', sans-serif;
    --accent-serif: 'Fraunces', serif;
    --body: 'Inter', sans-serif;
  }

  *{box-sizing:border-box; margin:0; padding:0;}
  html{scroll-behavior:smooth;}
  body{
    font-family:var(--body);
    background:var(--paper);
    color:var(--ink);
    line-height:1.5;
    -webkit-font-smoothing:antialiased;
  }
  img{max-width:100%; display:block;}
  a{color:inherit;}
  .container{width:min(1180px, 92%); margin-inline:auto;}
  .skip-link{
    position:absolute; left:-999px; top:0; background:var(--ink); color:var(--paper);
    padding:.75rem 1.25rem; z-index:200;
  }
  .skip-link:focus{left:1rem; top:1rem;}

  h1,h2,h3,h4{font-family:var(--display); line-height:1.05; letter-spacing:-0.01em;}

  /* ---------- HEADER ---------- */
  header{
    position:sticky; top:0; z-index:100;
    background:rgba(20,18,14,0.92);
    backdrop-filter:blur(8px);
    color:var(--paper);
    border-bottom:1px solid var(--line-dark);
  }
  .nav-row{display:flex; align-items:center; justify-content:space-between; padding:1.1rem 0;}
  .logo{font-family:var(--display); font-weight:700; font-size:1.15rem; letter-spacing:0.01em; text-decoration:none; color:var(--paper); display:flex; align-items:center; gap:.5rem;}
  .logo span.mark{width:10px;height:10px;border-radius:50%;
    background:conic-gradient(from 0deg, var(--band-1), var(--band-2), var(--band-3), var(--band-4), var(--band-5), var(--band-1));
    display:inline-block;}
  nav.main-nav ul{list-style:none; display:flex; gap:2rem;}
  nav.main-nav a{font-size:.92rem; text-decoration:none; opacity:.85; transition:opacity .2s;}
  nav.main-nav a:hover, nav.main-nav a:focus-visible{opacity:1;}
  .nav-cta{
    font-size:.85rem; font-weight:600; text-decoration:none; color:var(--ink);
    background:var(--paper); padding:.6rem 1.15rem; border-radius:100px;
    white-space:nowrap;
  }
  .menu-toggle{display:none; background:none; border:0; color:var(--paper); font-size:1.5rem;}

  @media (max-width:860px){
    nav.main-nav{display:none;}
    .menu-toggle{display:block;}
  }

  /* ---------- HERO ---------- */
  .hero{
    background:var(--ink); color:var(--paper);
    padding:5.5rem 0 4rem;
    position:relative; overflow:hidden;
  }
  .hero .container{position:relative; z-index:2;}
  .eyebrow{
    font-family:var(--body); text-transform:uppercase; letter-spacing:.16em; font-size:.72rem;
    color:var(--band-1); font-weight:600; margin-bottom:1.3rem; display:flex; align-items:center; gap:.6rem;
  }
  .hero h1{
    font-size:clamp(2.4rem, 5.4vw, 4.4rem);
    max-width:22ch;
    font-weight:700;
  }
  .hero h1 em{
    font-family:var(--accent-serif); font-style:italic; font-weight:500;
    background:linear-gradient(90deg, var(--band-1), var(--band-2) 40%, var(--band-4) 75%, var(--band-5));
    -webkit-background-clip:text; background-clip:text; color:transparent;
  }
  .hero-sub{margin-top:1.6rem; max-width:46ch; font-size:1.08rem; color:rgba(246,242,232,0.78);}
  .hero-actions{display:flex; gap:1rem; margin-top:2.4rem; flex-wrap:wrap;}
  .btn{
    display:inline-flex; align-items:center; gap:.5rem;
    font-weight:600; font-size:.92rem; text-decoration:none;
    padding:.9rem 1.6rem; border-radius:100px; transition:transform .18s ease, opacity .18s ease;
  }
  .btn-primary{background:var(--band-2); color:#14120E;}
  .btn-primary:hover{transform:translateY(-2px);}
  .btn-ghost{border:1px solid var(--line-dark); color:var(--paper);}
  .btn-ghost:hover{border-color:var(--paper);}

  .hero-stats{
    margin-top:3.6rem; display:grid; grid-template-columns:repeat(3,auto); gap:2.6rem;
    border-top:1px solid var(--line-dark); padding-top:1.8rem; max-width:640px;
  }
  .stat b{font-family:var(--display); font-size:2rem; display:block; color:var(--paper);}
  .stat span{font-size:.8rem; color:rgba(246,242,232,0.6);}

  /* ---------- SPECTRUM DIVIDER ---------- */
  .spectrum-bar{
    height:6px; width:100%;
    background:linear-gradient(90deg, var(--band-1), var(--band-2), var(--band-3), var(--band-4), var(--band-5));
  }

  /* ---------- SECTION GENERIC ---------- */
  section{padding:5.5rem 0;}
  .section-head{max-width:56ch; margin-bottom:3rem;}
  .section-head .eyebrow{color:var(--ink); opacity:.55;}
  .section-head h2{font-size:clamp(1.8rem, 3.4vw, 2.6rem); font-weight:600;}
  .section-head p{margin-top:1rem; color:rgba(20,18,14,0.68); font-size:1.05rem;}

  /* intro / manifesto */
  .manifesto{background:var(--paper);}
  .manifesto blockquote{
    font-family:var(--accent-serif); font-style:italic; font-weight:400;
    font-size:clamp(1.5rem,2.6vw,2.1rem); line-height:1.35; max-width:24ch;
  }
  .manifesto-grid{display:grid; grid-template-columns:1.1fr 1fr; gap:3.5rem; align-items:start;}
  @media (max-width:820px){.manifesto-grid{grid-template-columns:1fr;}}
  .pillars{display:grid; gap:1.6rem;}
  .pillar{padding-left:1.2rem; border-left:2px solid var(--line);}
  .pillar h4{font-size:1rem; font-weight:600; margin-bottom:.35rem;}
  .pillar p{font-size:.94rem; color:rgba(20,18,14,0.65);}

  /* ---------- SERVICES ---------- */
  .services{background:var(--ink-soft); color:var(--paper);}
  .services .section-head .eyebrow{color:var(--band-1); opacity:1;}
  .services .section-head p{color:rgba(246,242,232,0.68);}
  .service-grid{display:grid; grid-template-columns:repeat(auto-fit, minmax(260px,1fr)); gap:1.4rem;}
  .service-card{
    background:rgba(246,242,232,0.04); border:1px solid var(--line-dark); border-radius:18px;
    padding:2rem 1.7rem; position:relative; overflow:hidden;
    transition:transform .25s ease, border-color .25s ease;
  }
  .service-card:hover{transform:translateY(-4px); border-color:var(--card-color, var(--band-1));}
  .service-card .swatch{width:34px;height:34px;border-radius:50%; margin-bottom:1.4rem; background:var(--card-color);}
  .service-card .num{
    position:absolute; top:1.6rem; right:1.7rem; font-family:var(--display);
    font-size:.78rem; color:rgba(246,242,232,0.35);
  }
  .service-card h3{font-size:1.18rem; font-weight:600; margin-bottom:.7rem;}
  .service-card p{font-size:.92rem; color:rgba(246,242,232,0.68); margin-bottom:1.3rem;}
  .service-card a{font-size:.85rem; font-weight:600; text-decoration:none; color:var(--card-color);}
  .service-card a:hover{text-decoration:underline;}

  /* ---------- PROCESS ---------- */
  .process-list{display:grid; gap:0;}
  .process-item{
    display:grid; grid-template-columns:80px 1fr; gap:1.6rem; padding:1.8rem 0;
    border-top:1px solid var(--line);
  }
  .process-item:last-child{border-bottom:1px solid var(--line);}
  .process-item .step{font-family:var(--display); font-size:1rem; color:rgba(20,18,14,0.4); font-weight:600;}
  .process-item h4{font-size:1.15rem; font-weight:600; margin-bottom:.4rem;}
  .process-item p{color:rgba(20,18,14,0.65); font-size:.95rem; max-width:56ch;}

  /* ---------- CTA BANNER ---------- */
  .cta-banner{
    background:var(--ink); color:var(--paper);
    padding:5rem 0; text-align:center; position:relative; overflow:hidden;
  }
  .cta-banner::before{
    content:""; position:absolute; inset:0;
    background:linear-gradient(120deg, var(--band-1), var(--band-2), var(--band-3), var(--band-4), var(--band-5));
    opacity:.08;
  }
  .cta-banner .container{position:relative;}
  .cta-banner h2{font-size:clamp(1.9rem,4vw,3rem); max-width:20ch; margin-inline:auto; font-weight:600;}
  .cta-banner p{margin:1.3rem auto 2.2rem; max-width:48ch; color:rgba(246,242,232,0.72);}
  .cta-banner .btn-primary{background:var(--hero-accent, var(--band-2)); color:#14120E;}

  /* ---------- FOOTER ---------- */
  footer{background:var(--ink-soft); color:rgba(246,242,232,0.7); padding:3.5rem 0 2rem; font-size:.88rem;}
  .footer-grid{display:grid; grid-template-columns:1.4fr 1fr 1fr 1fr; gap:2.5rem; padding-bottom:2.5rem; border-bottom:1px solid var(--line-dark);}
  @media (max-width:760px){.footer-grid{grid-template-columns:1fr 1fr;}}
  .footer-grid h5{font-family:var(--display); font-size:.78rem; text-transform:uppercase; letter-spacing:.1em; color:rgba(246,242,232,0.45); margin-bottom:1rem;}
  .footer-grid ul{list-style:none; display:grid; gap:.6rem;}
  .footer-grid a{text-decoration:none; color:inherit;}
  .footer-grid a:hover{color:var(--paper);}
  .footer-bottom{display:flex; justify-content:space-between; align-items:center; padding-top:1.6rem; flex-wrap:wrap; gap:1rem;}
  .footer-brand{font-family:var(--display); font-weight:700; color:var(--paper);}

  .visually-hidden{position:absolute; width:1px;height:1px; overflow:hidden; clip:rect(0 0 0 0);}

  [data-reveal]{opacity:0; transform:translateY(18px); transition:opacity .6s ease, transform .6s ease;}
  [data-reveal].is-visible{opacity:1; transform:none;}
  @media (prefers-reduced-motion:reduce){
    [data-reveal]{opacity:1; transform:none; transition:none;}
  }

/* ---------- LOGO MARK (image) ---------- */
.logo-mark{height:26px; width:auto; display:block;}

/* ---------- BREADCRUMB (service pages) ---------- */
.crumb{
  font-size:.82rem; color:rgba(246,242,232,0.5);
  margin-bottom:1.8rem; display:flex; gap:.5rem; align-items:center; flex-wrap:wrap;
}
.crumb a{text-decoration:none; color:rgba(246,242,232,0.75); transition:color .2s;}
.crumb a:hover{color:var(--paper);}
.crumb .sep{opacity:.35;}
.crumb .current{color:var(--paper);}

/* ---------- SERVICE HERO (accent per pole) ---------- */
.hero.service-hero{padding-bottom:4.5rem;}
.hero.service-hero .eyebrow{color:var(--hero-accent, var(--band-1));}
.hero.service-hero .btn-primary{background:var(--hero-accent, var(--band-2)); color:#14120E;}
.pole-index{
  font-family:var(--display); font-weight:700; font-size:1rem;
  color:var(--hero-accent, var(--band-2)); border:1px solid currentColor;
  border-radius:100px; padding:.3rem .85rem; display:inline-flex; align-items:center; gap:.5rem;
  margin-bottom:1.4rem;
}
.pole-index .total{opacity:.5; font-weight:500;}

/* ---------- SECTOR TAGS ---------- */
.sectors{background:var(--paper);}
.tag-list{display:flex; flex-wrap:wrap; gap:.7rem; margin-top:1.8rem;}
.tag{
  font-size:.85rem; padding:.55rem 1.1rem; border-radius:100px;
  border:1px solid var(--line); color:rgba(20,18,14,0.72); background:transparent;
}

/* ---------- CROSS-SELL ---------- */
.cross-sell{background:var(--paper);}
.cross-grid{display:grid; grid-template-columns:repeat(auto-fit, minmax(230px,1fr)); gap:1.3rem;}
.cross-card{
  border:1px solid var(--line); border-radius:16px; padding:1.6rem;
  text-decoration:none; color:var(--ink); display:block;
  transition:transform .2s ease, border-color .2s ease, box-shadow .2s ease;
}
.cross-card:hover{transform:translateY(-3px); box-shadow:0 12px 28px rgba(20,18,14,0.08);}
.cross-card .dot{width:12px; height:12px; border-radius:50%; margin-bottom:1.1rem;}
.cross-card h4{font-size:1rem; font-weight:600; margin-bottom:.4rem;}
.cross-card p{font-size:.85rem; color:rgba(20,18,14,0.6);}
.cross-card .go{display:inline-block; margin-top:.9rem; font-size:.82rem; font-weight:600;}

/* ---------- QUOTE / PROOF BLOCK ---------- */
.proof{background:var(--ink-soft); color:var(--paper);}
.proof-inner{max-width:64ch;}
.proof .eyebrow{color:var(--hero-accent, var(--band-1)); opacity:1;}
.proof blockquote{
  font-family:var(--accent-serif); font-style:italic; font-weight:400;
  font-size:clamp(1.3rem,2.2vw,1.7rem); line-height:1.45; color:var(--paper);
}
.proof-cite{margin-top:1.4rem; font-size:.85rem; color:rgba(246,242,232,0.6);}

/* ---------- FORMULAIRE DE CONTACT ---------- */
.contact-form{background:var(--paper); padding:5.5rem 0;}
.form-shell{display:grid; grid-template-columns:1fr 1.3fr; gap:3.5rem; align-items:start;}
@media (max-width:860px){.form-shell{grid-template-columns:1fr;}}
.form-side h2{font-size:clamp(1.7rem,3vw,2.3rem); font-weight:600; margin-bottom:1rem;}
.form-side p{color:rgba(20,18,14,0.68); font-size:1rem; margin-bottom:1.6rem;}
.form-side .contact-detail{display:flex; align-items:center; gap:.7rem; font-size:.92rem; margin-bottom:.7rem;}
.form-side .contact-detail a{text-decoration:underline;}
.field{margin-bottom:1.3rem;}
.field label{display:block; font-size:.85rem; font-weight:600; margin-bottom:.45rem;}
.field .req{color:var(--band-2); font-weight:400;}
.field input, .field select, .field textarea{
  width:100%; font-family:var(--body); font-size:.95rem; padding:.85rem 1rem;
  border:1px solid var(--line); border-radius:10px; background:#fff; color:var(--ink);
}
.field input:focus, .field select:focus, .field textarea:focus{
  outline:2px solid var(--band-2); outline-offset:1px;
}
.field-row{display:grid; grid-template-columns:1fr 1fr; gap:1rem;}
@media (max-width:560px){.field-row{grid-template-columns:1fr;}}
.form-note{font-size:.8rem; color:rgba(20,18,14,0.55); margin-top:.5rem;}
.form-submit{
  border:0; cursor:pointer; font-family:var(--body); font-weight:600; font-size:.95rem;
  background:var(--band-2); color:#14120E; padding:.95rem 1.8rem; border-radius:100px;
  margin-top:.5rem;
}
.form-submit:hover{transform:translateY(-2px);}
.form-status{margin-top:1rem; font-size:.9rem; display:none; padding:.9rem 1.1rem; border-radius:10px;}
.form-status.is-success{display:block; background:rgba(46,139,133,0.12); color:#1c5a56;}
.form-status.is-error{display:block; background:rgba(255,111,89,0.12); color:#a3382a;}